Where Every Build Belongs
July 23–26, 2026 · Downtown Grants Pass · Free Admission
Southern Oregon's First Annual
All-Genre Automotive Festival
After a years-long absence, the downtown cruise tradition returns — and expands. Cruise the Rogue is a four-day automotive festival bringing together 350–450 registered vehicles across 12 classes, from pre-war classics and European sports cars to custom builds, JDM tuners, modern muscle, and motorcycles.
This is not a single-genre show. Every build belongs. Projected attendance of 17,000–23,000 visitors makes Cruise the Rogue the largest automotive event in Southern Oregon's history — and a defining downtown activation for Grants Pass.
Presented By
Main Street Grants Pass
Cruise the Rogue is a signature initiative of Main Street Grants Pass — an economic development and downtown activation organization serving the Grants Pass commercial district.
Free Spectator Admission
All public programming — Cars & Coffee, the Saturday Night Cruise, the Parade of Champions — is free and open to all throughout the weekend.
July 23–26, 2026
Day One
Thursday, July 23
- VIP Long Table Dinner Farm-to-table plated dinner on SW 5th Street · ~100 guests · Charity benefit for the Children's Museum of Southern Oregon, Boys & Girls Club, and GPHS programs
Day Two
Friday, July 24
- European Cars & Coffee Growler Guys & Wheelhouse Coffee · 7–10 AM
- Applegate Valley Poker Run Scenic drive through the Applegate Valley AVA wine country
Day Three
Saturday, July 25
- Cars & Coffee Growler Guys & Wheelhouse Coffee · 7–10 AM
- Riverside Salon de l'Automobile Curated European & exotic showcase at Riverside Park · Invitation-only · No judging
- Saturday Night Cruise SW 6th & 7th Streets, B to L Street · Starts ~7 PM
Day Four
Sunday, July 26
- Awards Ceremony Riverside Park
- Parade of Champions Closing ceremony · ~2 PM
Joining Us in Grants Pass
Richard Rawlings
Gas Monkey Garage
Fast N' Loud · Dallas, TX
Dennis Collins
Gas Monkey Garage
The Petrol Junction
Alan Taylor
Host, "The Drive"
Event Co-Chair
All Makes. All Eras. All Yours.
Bring What
You Built
350–450 Vehicles · 12 Classes · July 23–26, 2026
Register at CruiseTheRogue.comSponsor Cruise the Rogue 2026
Direct access to 17,000–23,000 attendees across four days of premium automotive programming in downtown Grants Pass. Sponsorship tiers are structured to deliver measurable brand exposure, event access, and community alignment.
Tier 1
Presenting Partner
- Title presenting designation across all materials
- 4 VIP Long Table Dinner seats
- Logo on all signage, digital, and print
- Dedicated sponsor corral & activation space
- Stage recognition all four days
- Featured social media & email placement
Tier 2
Supporting Sponsor
- Supporting designation on event materials
- 2 VIP Long Table Dinner seats
- Logo on signage and digital assets
- Stage recognition Saturday & Sunday
- Social media feature
Tier 3
Community Sponsor
- Community sponsor designation
- 2 VIP Long Table Dinner seats
- Logo on event signage
- Recognition in event program
Built for Downtown Grants Pass
Cruise the Rogue is structured as a four-day downtown activation — every programming element is designed to keep visitors in and around the commercial district.
Overnight Visitation
Multi-day programming drives hotel stays across all four partner properties, with discount codes active for registered participants.
Merchant Foot Traffic
The Saturday Night Cruise and downtown venue footprint bring thousands of spectators onto Grants Pass streets through the weekend.
Regional Draw
Registered vehicles arriving from California, Washington, and across Oregon — bringing new visitors to Grants Pass for the first time.
Downtown Merchants
Cruise the Rogue brings thousands of visitors to your block July 23–26. Contact us to coordinate extended hours, promotions, and merchant participation for the weekend.
Get Involved as a Merchant →Stay in Grants Pass
Exclusive discount rates available to Cruise the Rogue registered participants. Book early — July is peak season in the Rogue Valley.
Redwood Garden Inn
Vintage Hotels · Grants Pass
Promo Code: CRUISEBook online using code CRUISE. Also valid at Riverside Inn and The Lodge at Riverside.
Riverside Inn
Vintage Hotels · Grants Pass
Promo Code: CRUISEBook online using code CRUISE.
The Lodge at Riverside
Vintage Hotels · Grants Pass
Promo Code: CRUISEBook online using code CRUISE.
Holiday Inn Express
Grants Pass
Call-In Rate OnlyCall (800) 838-7666 and ask for the "Cruise the Rogue" rate. Online booking not available for this property.